DIGITAL MARKETING SPECIALIST NEEDED AT MOMENTUM
ABOUT THE POSITION
Introduction
The Myriad Marketing department is looking for a self-driven, creative digital marketing specialist who wants to grow their career in supporting Myriad clients’ towards financial health. Myriad is Momentum’s market-leading life insurance product, providing life cover to clients in South Africa.
Our Myriad product aim in partnering with our clients on their journey to success. We strive to find opportunities in every risk and ensure that current and potential clients can benefit from our innovative solutions. Part of the reason why Myriad has the unique ability to develop superior, forward-thinking products and benefits is because we make it our business to understand our clients’ varying needs.
Role Purpose
To be responsible for the development and implementation of digital marketing strategies, with a focus on campaigns aimed at acquiring new business,retaining existing clients and through creating relevant customer journeys.
Responsibilities and work outputs
INTERNAL PROCESS
To ensure the marketing strategy and execution aligns with overall Momentum Retail Life Insruance strategy
Conceptualising and managing digital campaigns through effective targeting, messaging and tactics
Planning and implementing digital campaigns that drive business growth and client retention
Executing digital engagement campaigns targeted at financial advisers and clients
Creating and managing traffic to Momentum Retail Life Insurance digital platforms (web{consumers/clients/financial advisers}, social, app, quote systems) and call centre
Continuous monitoring of campaign effectiveness, applying clearly defined return on investment (ROI) metrics
Optimising email marketing to meet set campaign objectives
Tracking CRM activity to ensure optimal leads volumes
Developingdigital ledcampaigns to drive consumer,clientand financial adviserengagement
Executing aspects of launching a campaign including design, development, advertising, monitoring campaign effectiveness and reporting on campaign success
Managing internal and external stakeholders
Managing digital advertising and campaign management spend effectively across paid platform
Reporting effectively, in-depth and accurately on campaign performance
Liaise with relevantmarketingagencies in the production and delivery of communication material.
CLIENT
Provide authoritative, expertise and advice to clients and stakeholders.
Build and maintain relationships with clients and internal and external stakeholders.
Deliver on service level agreements made with internal and external stakeholders and clients.
Make recommendations to improvement of client service within area of responsibility.
Participate and contribute to a culture which build rewarding relationships, facilitates feedback and provides exceptional client service.
PEOPLE
Develop and maintain productive and collaborative working relationships with peers and stakeholders.
Positively influence and participate in change initiatives.
Continuously develop own expertise in terms of professional, industry and legislation knowledge.
Contribute to continuous innovation through the development, sharing and implementation of new ideas.
Take ownership for driving career development.
FINANCE
Contribute and manage the area specific budgets to minimise expenditure, in alignment with operational plans.
Identify opportunities to enhance cost effectiveness and increase operational efficiency.
Provide input into the risk identification processes and communicate recommendations in the appropriate forum.
Experience and Qualifications Formal Qualification
Matric (Essential)
Degree in Marketing or related qualification (Essential)
A minimum of 5 years digital marketing experience in a similar role
Financial services experience (Essential), Insurance services experience (preferred)
Skills
Language and writing skills
Editing skills
Communication skills
Planning and organising
Time management
Stakeholder management
Networking and relationship building
We’re looking for someone with:
The ideal candidate will have digital marketing experience in campaigns management and analytical skills.
Ability to translate business requirements into executable deliverables
Comprehensive grasp of core digital technology with excellent understanding of all key digital techniquese.g.website, microsites,mobi-sites, search engine optimisation (SEO) etc.
Experience delivering digital campaigns for mainstream products and services, or broad-appeal games a plus.
Experience with social media, product launches, web analytics tools, search engine marketing (SEM) and SEO
Proven experience delivering effective and innovative digital campaigns
Desired Skills:
Digital Marketing Specialist
Digital Marketing
Insurance
marketing strategy
Desired Work Experience:
5 to 10 years Investments, Insurance & Assurance
5 to 10 years Marketing Assistance
Desired Qualification Level:
Degree
