Performance Marketer – job post – Minite
Performance Marketing Manager
IMPORTANT: You MUST have in-depth experience with GA4, Meta ads, AdWords. You must have knowledge of and experience with SEO. Nice to have is experience with TikTok Ads. Ideally you can create all the creative content as well using Canva. You must be able to independently set up, execute, monitor and drive marketing campaigns.
About Minite.works
We’re the #1 marketplace in the Netherlands for freelance student talent and we’re growing at lightning speed. Are you entrepreneurial and do you have that go-getter mindset and can-do mentality? Joining our scale-up will be the ride of your life.
Job Description
As a Performance Marketing Manager, you will create, execute, and manage paid acquisition campaigns. You will be responsible for analyzing data to pull insights and inform decisions across all acquisition channels to booth growth.
Roles and Responsibilities
- Build and manage acquisition campaigns across various channels including social, SEM, and display to drive signups, revenue and increase ROI.
- Analyze and optimize campaign performance based on data-driven insights and strategy using quantitative analysis.
- Identify marketing performance issues and pinpoint the root cause analysis with the help of analytics tools such as UA4
- Effectively communicate complicated analyses by developing easy-to-use reporting or visualization dashboards (demand funnel, marketing planning and budgeting, marketing ROI, operational efficiency, campaign impact, awareness, events, and strategic KPIs).
- Understand new and relevant KPI metrics requirements for performance management and optimization purposes.
- Work with creative and marketing teams to test strategies and innovation.
- Deliver quantifiable improvements in ROI and cost per conversion (CPA) across all channels.
Qualifications
- At least 2+ years previous work experience in a quantitative marketing role managing strategy and execution on social, search, or other performance-oriented channels.
- In-platform execution experience setting up campaigns in Meta ads manager, Google Ads, and Google AdWords.
- Proven track record of building and scaling acquisition campaigns with a strong focus on ROI.
Skills
- Performance Marketing
- Digital Marketing
- SEM & SEO
- Paid Search
- Competitive Analysis
- Marketing
- Display Advertising
- PPC
- Marketing Automation
- Reporting
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Job Type: Full-time
Salary: R23,000.00 – R50,000.00 per month
Application Question(s):
- How many years experience do you have with paid advertising?
- How many years of in-depth, practical, CONCRETE work experience do you have with Google AdWords?
- How many years of in-depth, practical, CONCRETE work experience do you have with GA4?
- How many years of in-depth, practical, CONCRETE work experience do you have with Meta ad studio?
