Machine_ hiring Social media data analyst in Sandton

Company: Machine_

Location: Sandton, Gauteng

Job Type: Full-time

About the Company:

Machine_ is a TTL creative solutions agency with locations in Cape Town, Johannesburg, and Durban. As part of Publicis Groupe, one of the fastest-growing global networks, Machine_ is home to a team of over 150 adventurous minds. They believe in using insights to create impactful and accountable solutions that connect with consumers at every touchpoint.

Job Description:

Machine_ is seeking a Social Media Data Analyst to join their social media team in Johannesburg. The analyst will play a crucial role in leading social media analytics and reporting for the agency’s diverse portfolio of clients.

Minimum Criteria & Position Details:

• Minimum of 3 years of experience in social media planning and analytics, either in an agency or client team
• Tertiary Marketing and/or Advertising qualification, with social media certifications
• Proven experience in interpreting data to optimize social media content
• Strong analytical and strategic skills
• Excellent understanding of digital and social media landscape, platforms, and performance metrics
• Proficiency in using social media tools such as Hootsuite, Falcon, Crimson Hexagon, Brandwatch, Sprinklr, and Sprout Social
• Ability to work well as part of a team in a high-performance, deadline-driven environment

Responsibilities:

• Mine social data for insights that drive strategy and demonstrate ROI
• Provide high-quality insights and recommendations to support business objectives
• Conduct upfront strategic guidance using social listening tools and relevant research data
• Track performance of social media outputs and implement changes to improve results
• Support SEO strategies and optimize keywords in content marketing projects
• Research emerging social networks and features to benefit clients
• Create and oversee content for social media channels
• Develop analytical, website, and social listening reports to visualize actionable insights
• Stay updated on current events and pop culture to understand user behavior
• Conduct competitive research and provide insights

Qualifications:

• Minimum of 3 years of social media planning and analytics experience
• Tertiary Marketing and/or Advertising qualification
• Social media certifications
• Strong analytical and strategic skills
• Curious and solution-oriented mindset
• Ability to work well in a team and meet deadlines

Please apply with your resume and a cover letter stating your interest in the position.